For Vero Coffee Roasters, Copenhagen
Vero
Vero roasts in a converted tram depot and needed the brand to feel the way that room does — warm, exact, a little austere. We rebuilt the identity around a single typographic gesture and let the packaging carry all of the colour.
The ordering site renders every blend as a live gradient mixed from its roast profile, so the shelf and the screen always agree with each other. No photography anywhere; the product is the palette.
- Role
- Identity, packaging, ordering site
- Stack
- Static HTML, canvas label previews
- Built in
- 11 weeks